Verizon Wireless to Sell Electronic Arts Games Reuters
NEW YORK (Reuters)—Verizon Wireless, the No. 2 U.S. mobile provider, will sell video games from Electronic Arts Inc. to its customers in coming weeks, the companies said on Monday.
Verizon Wireless, a venture of Verizon Communications Inc. and Vodafone Group Plc, said it would provide games including Madden NFL 06, Tiger Woods PGA Tour and NBA Live 06 to customers of its VCast high-speed data service first launched in February.
Mobile phone gaming is one of the fastest-growing segments of the video game industry, and service providers are embracing wireless game downloads as a additional source of revenue.
Top video game provider Electronic Arts said in May it planned to launch 15 to 20 games for mobile phones this year, with expectations for up to $25 million in revenue.
