Nintendo recently completed its cycle of worldwide price cuts with a steep drop in the price of the GameCube in Europe. The move follows a $50 price drop in the United States and a similar price cut in Japan.
A new GC is now 79 pounds in the UK, and 99 euros elsewhere in Europe. That's about $132 and $116, respectively. Britain remains at the top of the worldwide GC price scale in real terms, since the Japanese price is now down to around $126.
Nintendo hopes the round of price cuts will boost worldwide hardware sales going into the holiday shopping season. Continuing weak GC hardware sales were considered a secondary contributing factor in Nintendo's announcement of its first expected interim loss for the first half of the fiscal year.