Beginning with its January issue, Nintendo Power will sell six ad positions per issue-but no video game, tobacco or liquor ads, please. The $36,000 ads will reach nearly 1.2 million subscribers of the three-year-old magazine, which targets 8- to 15-year-old video game enthusiasts. Is the new competition making other children's publishers quake in their boots? Not at all, says Don Welsh of the Welsh Publishing Group. "They're not stealing from print," he says. "They're shifting TV revenue into print," and in the process are expanding the category.

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