Nintendo Toys

Nintendo drops price on GBA

Nintendo's decision to cut the price of its Game Boy Advance console is welcome news for retailers but it's not clear whether the move will spur other game companies to follow suit.

Nintendo on Sept. 1 reduced the price of its popular Game Boy Advance handheld console by $20 from $99 to $79, a move that's expected to drive sales.

"This price point makes Game Boy Advance affordable for the vast majority of the mass market and gives people a 'gotta have' gift to put at the top of their holiday gift list," said George Harrison, vp of marketing and corporate communications for Nintendo.

The surprise price cut may prompt other companies to lower prices as well. Sony and Microsoft lowered the price of their Playstation 2 and Xbox consoles to $149 in May but, so far, neither company has indicated more cuts are in-store.

Industry analyst David Cole said there's always talk of price cuts heading into the holidays, but that they of ten never happen.

"I think the only way you'll see price cuts is if console sales are slow and they need to do something to get them going," said Cole, president of DFC Intelligence.

"But you'll probably see the companies bundling games and consoles together to offer more value to consumers."

He said a new crop of hot games such as Halo 2 and Grand Theft Auto: San Andreas should give the industry enough ammunition to drive holiday sales without lowering prices.

COPYRIGHT 2004 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2004 Gale Group

Nintendo Toys
Nintendo 360
Nintendo Sounds
Nintendo Rev
Nintendo Icons
Nintendo Revolution
Nintendo Ds
Nintendo Emulator
Nintendo Games
Super Nintendo
Nintendo 64
Nintendo Dogs
Nintendo Revolution Controller Pics
Nintendo Power
Nintendo Gamecube Games
Nintendo Cheats
Nintendogs Nintendo
Nintendo Fusion
Nintendo Gamecube Cheats
Nintendo Cheat Codes
Free Nintendo Game Downloads
New Nintendo
Nintendo Gameboy Advance Sp
Nintendo Gameboy
New Nintendo System
Nintendo Nes
Nintendo Music
Nintendo Micro
History Of Nintendo
Original Nintendo Cheats
Nintendo Gameboy Micro
Nintendo Power Magazine
Nintendo Forums
Nintendo Japan
Play Nintendo Online
Nintendo Events
Nintendo Entertainment System
Free Nintendo Emulators
Nintendo Game Genie Codes