Lavish Sweeps, Ads Support 'Be a Millionaire' CD-ROM - Brief Article
BURBANK, CALIF--A high-roller vacation and a massive ad campaign will support the May release of the second edition of Who Wants to Be a Millionaire CD-ROM. The first edition, based on the hit ABC TV show, sold more than 1 million units in four weeks, becoming the fastest-selling PC game. "Be a Millionaire for a Week Sweepstakes" sends consumers on a spare-no-expense vacation to as-yet-unnamed domestic and international locales. Entry via Buena Vista Interactive's Web site (bvinteractive.com), or postcard. TV, national print, online and POP also support.
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