Business Editors/High-Tech Writers

Fall Internet World 2000

NEW YORK--(BUSINESS WIRE)--Oct. 25, 2000

Talkway Communications, a leading video service provider (VSP), today announced that it has licensed its MarketingTalk(TM) audio/video service to 24/7 Media (Nasdaq:TFSM), Digital Impact, Inc. (Nasdaq:DIGI) and Xchange, Inc. (Nasdaq:EXAP), enabling the three companies to enhance their email marketing services with quick, targeted audio/video content.

Through these licensing agreements, it is conservatively estimated that more than 4.8 billion email marketing messages will be Talkway video-enabled annually.

Video-enabled digital messages have emerged as a high impact, cost effective way for marketers to reach their targeted audience and build one-to-one relationships. Talkway's MarketingTalk(TM) service makes it easy for online marketers to deliver engaging messages to current and potential customers by offering an end-to-end video email solution that includes player technology, hosting and distribution, encoding and data analysis.

"Video email is undoubtedly the most innovative medium for Internet-based marketing, and by partnering with Talkway, we've ensured that our clients, including list brokers, media planners and marketers, can reap the full benefits of this exciting technology," said Scott Paternoster, 24/7 Media's president of Media Solutions. "Talkway's MarketingTalk service was easy to integrate, and within weeks we were able to offer our clients the most dynamic and personalized connection with their audience."

Talkway will take any video marketing content and encode it for streaming over the Internet. Once the audio and video content has been encoded and optimized for streaming, it is uploaded and stored on the Talkway servers. With MarketingTalk, email recipients can open their messages and almost instantly view the streaming video content. Talkway tracks the number of people that view the messages and provides a detailed follow up report containing useful market analysis information.

"Digital Impact was looking for a flexible and responsive partner in the streaming audio/video space with services to enhance our leading eMarketing solutions," said William Park, chief executive officer and chairman of Digital Impact, Inc. "MarketingTalk services offer efficient implementation and high-quality functionality, responding quickly to the demands of Digital Impact and our clients."

"Highly personalized, dynamically rich eMessaging is an integral piece to the strategic eCRM puzzle, and a significant part of Xchange's ASP business," said Robin Green, executive vice president of the Americas for Xchange, Inc. "The addition of Talkway's broadband and narrowband technology to the Xchange eCRM solutions suite helps Xchange clients create even more powerful, high-impact targeted customer communications."

"Talkway's MarketingTalk service is ideal for leading email marketing providers such as 24/7, Digital Impact and Xchange because it can support messaging campaigns of any size," said Shannon Carter, executive vice president of business development and marketing at Talkway. "Through our Partner Sales Program (PSP), Talkway offers high quality audio/video content delivery via narrowband or broadband connections. This in conjunction with its virtually guaranteed delivery is mission-critical for our international client base."

Talkway's MarketingTalk service provides high-quality audio/video content that requires no software downloads for playback and functions at connection speeds ranging from 28.8 kbps to T3, ensuring that virtually anyone can receive audio/video messages.

About 24/7 Media

24/7 Media Inc. is a leading global provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enables these client groups to attract and retain customers worldwide and to reap the benefits of interactive and other electronic media. The company's solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing, and wireless and convergence solutions, all delivered from 24/7 Media's industry-leading data and technology platforms. The company's 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York, 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, visit www.247media.com.

About Digital Impact

Digital Impact is the leading provider of integrated eMarketing solutions that enable businesses to acquire, retain and analyze their customers. Through its combination of industry leading technology and world-class service, Digital Impact helps its clients maximize their marketing investment with campaign results that average double-digit click-throughs and triple-digit ROI's. The Digital Impact technology platform, Impact 4.0, is comprised of a web-based eMarketing Dashboard for campaign management, execution, reporting and analysis. On the back-end, the Mass Personalization Engine (MPE) targets, delivers and tracks billions of unique digital messages across a variety of media, including email, set top box and wireless devices. These campaigns are delivered only to customers who have specifically requested to receive them, a practice known as permission-based marketing. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Currently, Digital Impact works with over 150 clients including Bloomingdales, Citibank, Dell Computer Corporation, Egghead.com, Inc., Hewlett-Packard, Macy's, MasterCard, Reflect.com and REI, delivering campaigns to customers in the North America, European and Latin American markets. Founded in 1997, the company is headquartered in San Mateo, California, with offices in Santa Monica, New York and European offices in London.

About Xchange, Inc.

Exchange Applications, Inc., now doing business as Xchange, Inc., helps companies earn a greater share of their customers' business through relevant, personalized customer communications. Xchange provides the only eCRM software and services solution that enables clients to customize offers based on profile information, synchronize offers across all customer channels in real-time and track the responses. As a result, companies can improve their ability to acquire and retain customers and make customer relationships more profitable. Five of the six world's leading service bureaus and approximately 250 of the world's most innovative companies, including Citigroup, DaimlerChrysler and Vodafone are using Xchange's solutions to drive personalized communications to one billion consumers and businesses around the globe. Xchange is based in Boston with offices in Dallas, Denver, Seattle, Johannesburg, London, Munich, Sydney and Tokyo. For information, visit www.xchange.com.

About Talkway

Talkway Communications is a Web-based, Video Service Provider (VSP), that leads the industry in delivering audio/video content to and from virtually anyone, anywhere. Talkway's PersonalTalk and MarketingTalk services enable companies to simply and easily incorporate audio and video content into a variety of Internet applications, including email, direct marketing, employment sites, personals, greeting cards and banner ads. Talkway's customers are supported by a comprehensive audio/video-enabling infrastructure that includes video playback and recording technology, video hosting and distribution, streaming video encoding and expert customer support. Located in Fremont, California and New York, Talkway was initially founded in 1997. For more information about Talkway, please visit the company's Web site at www.talkway.com.

PersonalTalk and MarketingTalk are registered trademarks of Talkway Communications. All other brands or trademarks are the property of their respective owners.

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