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Pepsi Xbox Contest
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BEVERAGE BRIEFS; PEPSI PREPARES FOR A BLOCKBUSTER SUMMER...NEW SUMMER BLENDS FROM ARBOR MIST...GEARING UP WITH CARLSBERG...SAILING WITH SCHWEPPES...LABATT DRIVES PROMOTIONS THROUGHOUT SUMMER...COOLING OFF YOUR SOL...JET SERT RELAUNCHES SUGAR-FREE REFRESHMENT...BOYD COFFEE INTRODUCES NEW BLENDS...TOASTING THE SUMMER WITH STOLI...MR. COFFEE'S COFFEE...ANHEUSER-BUSCH LAUNCHES `WORLD SELECT'...MOLSON STONES CONCERT ON TAP... PEPSI PREPARES FOR A BLOCKBUSTER SUMMER
PURCHASE, N.Y. -- Pepsi is overflowing with promotions this summer. In the largest game-show payoff in history, Pepsi will give 1,000 consumers a chance to compete on a live TV show to win $1 million. The winner can then go on to win $1 billion. The "Pepsi Play for a Billion" promotion will be supported by television, online and print advertising in conjunction with AOL Time Warner and Yahoo! A microsite that allows customers to play for the prize, along with front-page advertising on Yahoo! and its entertainment divisions, ...
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