A New Winner to be Chosen Every 10 Minutes over Nine Weeks

PURCHASE, N.Y., Aug. 29 /PRNewswire/ -- The Xbox 360, the next-generation video game and entertainment system from Microsoft, may not be available until the holiday season, but thousands of lucky people will be selected to win an Xbox 360 console before they can buy it. Through Mountain Dew's "Every 10 Minutes" sweepstakes, which began yesterday, consumers can win the most anticipated new gaming console months before it hits store shelves.

Microsoft and Mountain Dew will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight. In this unique sweepstakes, participants can develop their own strategies to best position themselves for an opportunity to win during the 10-minute intervals. Everyone who enters has the chance to choose how they will play.

  Here's how the "Every 10 Minutes" promotion works:

  * Look for a unique code printed under specially marked "Every 10 Minutes"
    caps of 20-ounce and 1-liter bottles of participating Pepsi products and
    under the rim of specially marked fountain cups.

  * Go to the Web site, http://www.every10minutes.com/, powered by Yahoo!
    Register and set up your personal, free "Every 10 Minutes" account.

  * Participants will be able to choose which 10-minute drawing to enter and
    can spread codes across different drawings, or stockpile codes and put
    them all toward one drawing.

In addition, codes entered will automatically earn the participants points toward obtaining collectible merchandise and gear, including Mountain Dew T-shirts and hats.

"With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion," said Frank Cooper, vice president of promotions and interactive marketing, Pepsi- Cola North America. "The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers."

In support of the "Every 10 Minutes" promotion, a new national TV and radio commercial produced by BBDO New York will debut this week. The promotional elements are being developed by TracyLocke, Wilton, Conn., Pepsi's longtime promotional partner. Las Vegas-based MEGA, Inc. facilitated the relationship with Microsoft.

About Pepsi

Mountain Dew is a product of Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com/), the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. In addition to Mountain Dew, its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Pepsi Wild Cherry, Pepsi Twist, Pepsi Vanilla, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best- selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around you. The system will launch this holiday season in Europe, Japan and North America, to be followed by availability in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

CONTACT: Carlos de Leon, of Microsoft, +1-425-703-3824 or carlosde@microsoft.com; or Nicole Bradley, of Pepsi-Cola North America, +1-914-253-2964 or nicole.bradley@pepsi.com

Web site: http://www.pepsi.com/ http://www.xbox.com/xbox360

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